At the start of the video there is a fade up I think this is
to add a story telling setting. Then to show that the music has started they continue
to use cross fades throughout the video and also straight cuts. There is a fade
to white near to the start of the music video I think they use this to
exaggerate then slow motion shot of the car moving. They incorporate subtitles
to show where they are instead of letting the viewer try to figure it out.
Also in this video and in a lot of other music videos they
have used non-diegetic sound. This is to show the person in the video there
real life situation and add the music over the top. Mid way in the sound they
move to a low angle shot to get everybody in and let the people in the video
have a bigger status.
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| mid shot |
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| close up shot |
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| cross fade |
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| long shot |
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| low angle shot |
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| over the shoulder shot |
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| subtitles |
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| point of view [POV] |
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